We speak pharma

At Banyo we are ’double geeks’. Tech geeks and pharma geeks. When it comes to digital, we speak HTML/CSS, PHP and MySQL. But don’t worry – you won’t have to. Just let us know your needs and we’ll help connect the dots between classic healthcare marketing and digital strategy and execution.

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8 in 10

online health inquiries
start at a search engine
— Health Online 2013,
Pew Research Internet Project, 2013

8 in 10

online health inquiries
start at a search engine
— Health Online 2013,
Pew Research Internet Project, 2013

Empower patients

Most patients start their journey online. Make sure you are present. Even though regulations limit options, there are still many ways to engage and inform – using appropriate channels throughout the patient journey. From pre-diagnosis and shared decision making, to emotional support and treatment management.


Let’s help you empower patients.

9 in 10

HCPs ask for ‘search tools’, ‘download/save as PDF function’, ‘visual illustrations’, ‘synopses of key content’ and ‘ability to view content by disease/condition’. — Pharmaceutical industry: HCP engagement. The what, where, when and how of reaching your audience in the digital age. EPG Health Media Europe, 2015
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9 in 10

HCPs ask for ‘search tools’, ‘download/save as PDF function’, ‘visual illustrations’, ‘synopses of key content’ and ‘ability to view content by disease/condition’. — Pharmaceutical industry: HCP engagement. The what, where, when and how of reaching your audience in the digital age. EPG Health Media Europe, 2015

Engage HCPs

At Banyo, we believe in supplying today’s busy and digitally savvy HCPs with the content they want, through channels they use, in the formats they prefer – at the time and place they need it. We can help you achieve multichannel integration; show us your existing content and we’ll optimize, localize and digitalize.


Let’s inspire engaging conversations.


When people care about and believe in the brand, they’re motivated to work harder and their loyalty to the company increases.
— Selling the Brand Inside, by Colin Mitchell, Harvard Business Review, 2002
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When people care about and believe in the brand, they’re motivated to work harder and their loyalty to the company increases.
— Selling the Brand Inside, by Colin Mitchell, Harvard Business Review, 2002

Excite colleagues

Great brands are built from the inside out – which means internal communications are a big deal. Launches. Re-positionings. Re-organizations. Workshops. Meetings. Events. From driving perception change and generating excitement, we know how to educate, activate, inform and impress. Tell us your needs and we’ll help you create sharp storytelling, notable nudging, and wow your audience with memorable experiences.


We’ll make your organisation look and feel great.

Who’s Banyo?

We are a small digital agency based in Copenhagen. We are a senior team with local, regional and global healthcare experience. We’re agile and we focus on cost efficiency, value and transparency. We take pride in our digital craftsmanship but do classic (and offline) marketing as well. We set the team according to each individual project to ensure we have the right competencies on the job.
Learn more
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How we work

We see and say things as they are. We understand when there’s a need for ‘corporate ways’, but generally we prefer to keep it simple – and informal. So, don’t be surprised if we will try to push boundaries or challenge traditional methods and formats.
We do it because we care.


In our world, old ways won’t open new doors.

Services

(Click to learn more)



eDetailing/IVAs

HTML5 iPad tool, Keynote, PPT, PDF or Veeva CRM? The detailer often acts as cornerstone of a campaign, communicating everything from key messages, to data, side effects and administration. From medical writing to digital design and coding, we can create the IVA you need.

You can also just hand us your 200 slide PowerPoint – and we’ll transform it into a user-friendly tool, that your reps will absolutely love.

We speak Veeva

Having helped several pharmaceutical clients across the Nordics incorporate their IVA’s into the Veeva CRM platform, we have already conquered most hurdles. That means you can leave the ‘tech stuff’ to us and focus on upcoming meetings instead.

Oh, and by the way: Our ‘Certified Veeva Agency Partner-diploma’ is on its way.

Interactive storytelling

Spice up your presentations and meetings with interactive storytelling. Whether you wish to make a more engaging sales presentation for your reps or excite your colleagues at internal meetings, we can help you transform existing content (or create brand new) into a story that will inspire an interactive dialogue.

If you prefer a good, old, reliable PowerPoint presentation, we can, off course, help with that too.

HCP content hubs

We believe in providing HCPs with content that is convenient to access and easy to digest and save for later use. By providing HCPs with content they can use for e.g. presentations, lecturers and meetings, you will not only make their life easier – you will also spark new conversations and build more fruitful relations.

Let’s go make your reps their favourites!

Direct marketing

Use data and creative, timely communication to establish a personal ongoing relationship with HCPs. If you focus on customer needs before marketing goals, and genuinely help fulfil the needs of HCPs, you will gain credibility and trust as well as receptiveness to brand-focused marketing communication.

Social marketing

Pharma is far behind when it comes to social marketing. Fear of compliance and invading the private space of patients and HCPs has kept many away from using social media as a marketing tool. This – among many – is however one of the reasons why you should use social; there is hardly any competition.

That makes it a perfect platform to take lead, engage, educate, inform and impress.

Digital magazines

Position yourself within an area through (non-branded) themed magazines. We can help conceptualize and create relevant content for your target group. Build authority within a therapeutic area by providing HCPs with new knowledge (e.g. industry and area important research, KOLs discussing new treatment options, data breached down and made applicable for their own specific area, etc.).

Magazines can be done both digital (responsive for all devices) as well as on print (or both).

Explainer videos

Healthcare topics are often complex issues filled with data and tricky language. By using explainer videos (motion graphics), you can convey difficult concepts in a simple and pedagogical way. Whether being used by reps to explain new products or by nurses to illustrate a treatment, motion graphics can help educate, engage and support.

Videos

When both text and video is available, 7 in 10 prefer video. 98% of users say they’ve watched an explainer video to learn more about a service or product. 74% subsequently bought it*. From disease awareness, product description, education and patient support, videos are a powerful storytelling tool. And no; it doesn’t have to be crazy expensive.

(*Source: The State of Video Marketing 2016, Wyzowl)

MoA videos

Mechanism/mode-of-action videos are used to explain both HCPs and patients how medications work at a molecular level, by using animation to visualize the chemical processes and science of the drug. We can help you do yours from scratch as well as do localization.

Infographics

Have complex data to communicate? Want to illustrate a patient journey, a medical condition or a treatment process? At Banyo, we love infographics, because they serve as a creative and visually eye-catching method to communicate difficult information.

Oh, and did we mention they also make great content for patients to share on social? Or for doctors to use when e.g. giving lecturers or having meetings? You can also try one for your next internal presentation. We promise it will boost your storytelling.

Banner ads

About 90% of health marketers expect online advertising to become more important*. Make sure your banner stands out and activates your audience. At Banyo, we design and produce HTML banners that works cross-platform – and we’re able to implement dynamic data, content, video, double links (e.g. both site and SmPC), etc.

Branded or non-branded, we can advise you on formats, optimize performance and media-setup, to ensure that your media spending gives you value for money.

(*Source: Medicare Advantage Marketing Benchmark Study Results, DMN3, 2016)

Podcasts

9% of Danes listen to podcasts every week*, making it a medium not to be overlooked. For today’s busy HCPs, podcasts can be a way to obtain knowledge on the go. With a podcast, they can e.g. listen to KOLs being interviewed on new discoveries or colleagues discussing treatment options – while they commute, walk the dog or do lunchboxes for the kids.

(*source: podcaststats.dk)

iPad tools

From sales presentations/IVAs, medical education tools, HCP/patient engagement tools, the flexible and portable advances of the iPad make it a great platform for communicating with your audience. Let us know your needs and we’ll help you select the best solution to match it.

Personas

Creating personas can be a strong tool when planning your marketing activities. Whether you need HCP or patient personas, we can help you out. From conducting interviews, mapping off- and online journeys to analysing data and creating personas.

Websites & landing pages

Whether in need of a pristine website, a light makeover of a current site or a new landing page for a product launch, we can assist with digital craftsmanship and agile flexibility.
Combined with our healthcare experience and knowledge of regulations, we can help you provide user-friendly platforms for effective communication and powerful branding.

eLearning

For today’s busy HCPs, eLearning is a flexible and beneficial way for them to stay knowledgeable, educated and prepared to provide the best care for patients. Make sure your platform is responsive and that content (e.g. videos, texts, audios, worksheets, discussion boards, etc.) makes your platform the preferred one.

Chatbots

Chatbots take advantage of AI (artificial intelligence) software that mimics human conversation. The ability to converse, answer questions, support and assist, makes it a tool suitable for e.g. behavioural change, patient support programs and HCP aid.

Apps

86% of HCPs believe that health apps will increase knowledge of their patients’ conditions*. 76% of HCPs believe apps will help patients with chronic diseases*. In other words, we know the app is here to stay.
Being in it for the end user, we can not only help you with content, design and development, we will also help you ensure, that we create apps of true value for those intended to use it.

(*Source: Are Mobile Medical Apps Good for Our Health? A New Study by Research Now Reveals That Doctors and Patients Say 'Yes', Research Now Group, 2015)

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When we meet, we probably won’t bore you with a 100-slide PowerPoint presentation with fancy models and ‘strategic ways of doing things’. Don’t worry – we can do that too, if needed. But for starters, we’ll much rather hear about you and your needs. Because we are interested. Because we get excited about transforming traditional healthcare marketing into the coolest, most user-friendly digital communication the industry has seen.

Want to learn more? Please contact:


Luise Ingemann
Client Service Director

luise.ingemann@banyo.dk
+45 4055 9338
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