8 in 10online health inquiries
start at a search engine — Health Online 2013,
Pew Research Internet Project, 2013
Most patients start their journey online. Make sure you are present. Even though regulations limit options, there are still many ways to engage and inform – using appropriate channels throughout the patient journey. From pre-diagnosis and shared decision making, to emotional support and treatment management.
Let’s help you empower patients.
9 in 10HCPs ask for ‘search tools’, ‘download/save as PDF function’, ‘visual illustrations’, ‘synopses of key content’ and ‘ability to view content by disease/condition’. — Pharmaceutical industry: HCP engagement. The what, where, when and how of reaching your audience in the digital age. EPG Health Media Europe, 2015
At Banyo, we believe in supplying today’s busy and digitally savvy HCPs with the content they want, through channels they use, in the formats they prefer – at the time and place they need it. We can help you achieve multichannel integration; show us your existing content and we’ll optimize, localize and digitalize.
Let’s inspire engaging conversations.
When people care about and believe in the brand, they’re motivated to work harder and their loyalty to the company increases. — Selling the Brand Inside, by Colin Mitchell, Harvard Business Review, 2002
Great brands are built from the inside out – which means internal communications are a big deal. Launches. Re-positionings. Re-organizations. Workshops. Meetings. Events. From driving perception change and generating excitement, we know how to educate, activate, inform and impress. Tell us your needs and we’ll help you create sharp storytelling, notable nudging, and wow your audience with memorable experiences.